Terms & Conditions
Privacy Policy
Cookie Policy

This Website “” ( The “website”) is managed by Daryana Fashion Design, with headquarters and registered address in the United arab Emirates, Dubai,Adamaris Bridal Boutique, 1st floor,Jumeirah 1,189 C VILLA 7. Holder of tax Identification Number (TRN) 100444236200003 . Including the following contact address:

  • Visa or MasterCard debit and credit cards in AED will be accepted for payment
  • We will not trade with or provide any services to OFAC (Office of Foreign Assets Control) and sanctioned countries in accordance with the law of UAE
  • Cardholder must retain a copy of transaction records and Merchant policies and rules
  • User is responsible for maintaining the confidentiality of his account

Your purchase of any of the products offered on the Site (Products) is subject to these terms and conditions and by placing an order for any Product you agree to be bound by them. Use of your personal information submitted to or via the Site is governed by our Privacy Policy. and Cookie Policy.

We reserve the right to change these terms and conditions from time to time by changing them on the Site, although no such change will affect any order you have already placed with us. Please note that these terms do not affect your statutory rights as a consumer.

If you have any questions regarding the Site, these Terms, or in the unlikely event that you have any complaints about any products purchased by you from the Site you can contact us on

Please read these Terms and any other terms of use posted on the Website as together they form our Website Terms governing your utilisation of our Website and Website services.

When you place an Order through our Website, you give consented to the latest version of the Website Terms.If you do not agree to be bound by the Website Terms, you must restrain from using the website.

We aim to make the Website and its associated services available to as many of you as possible. However, we do require that you are at least 18 years of age, able to lawfully make payment through one of our accepted tender types; agree to these Terms; and enter into binding Orders with us. Commercial usage of our products is not permitted. We reserve the right to decline Orders where we suspect commercial usage.

By using our website you will have the option to utilize it on a guest check-out basis or create an Account and register your details with us. It is your responsibility to ensure that any personal and payment details you provide to us are accurate and complete. Please keep your account details and password confidential and secure and do not share this information with anyone. Our client service representatives will not ask you for your password. We are committed to complying with our Privacy Policy but are not responsible for any loss suffered through misuse of those details. In case that you have the reason to believe that your account has been compromised kindly inform us as soon as possible in order for us to delete the account. By registering or placing an Order on the Website you guarantee that you meet the eligibility criteria described above and that the information you provide is yours and is accurate in all respects.

In order to make purchases on the Site you will be required to provide your personal details. In particular, you must provide your real name, phone number, e-mail address and other requested information as indicated. Furthermore, you will be required to provide payment details that you represent and warrant are both valid and correct and you confirm that you are the person referred to in the Billing information provided.

Products may be ordered by clicking on the items you wish to purchase and then following the prompts that will appear on-screen. You may check and correct any input errors in your order up until the point at which you submit your order to us by clicking the “Checkout Now” button on the checkout page.

When you place an Order with us, you commit to buy the items described at the indicated price including any delivery fees, taxes and duties where applicable.

Orders are subject to our acceptance, which we may withhold in our sole discretion including for reasons such as ineligibility, inability to confirm payment authorization, suspected fraud, shipping restrictions and stock availability. Items in your Website basket are not reserved until your Order is paid for.

The Website may provide information regarding the availability of merchandise. This information can be used to estimate the likelihood that an item will be available immediately upon Order placement. Unfortunately, we cannot guarantee that an item stated to be available will actually be available right away, as inventory can change throughout the day. In rare cases, a product may be available when you place an Order but sold out by the time we process the Order. Should this happen, we will notify you. Our customers can then make a special inquiry and we would require two weeks to one month to provide the requested item, as our atelier will have the item made in the required size. Kindly note that the if the item is out of stock, and thus specially requested by the client, the decision to produce the item will be left at our discretion in dependence of the availability of fabric, time or other resources.

You will receive the receipt of your order by email. However the Order is only confirmed when you receive a notification from us confirming dispatch of the relevant item(s). No party other than us has the authority to confirm acceptance of the Order.

From time to time we may invite you to pre-order selected Products on the Site before they are available to purchase from Dina Melwani. In the event that we do so please note that the delivery options offered on the Platforms shall not apply to orders of Pre-Order Products. Pre-Order Products will be shipped between 4-12 weeks from the date that the order is placed (except for Pre-Order Products that are from the runway collection (a “RUNWAY PRE-ORDER PRODUCT”), which will be shipped between 6-8 months from the date that the order is placed) and the estimated date that the Pre-Order Product will be dispatched to you will be displayed in the checkout process as you submit your order.

You agree that if you order a Pre-Order Product, you will be charged shortly after you place your order and before your item is dispatched. Notwithstanding the foregoing, your credit/debit card account or payment method may reflect the deduction of the purchase price immediately upon placing the order. Please note your order is not confirmed until payment has been taken.

Please note that if you order a Runway Pre-Order Product, the product you receive may vary (including fit, appearance, sizing and composition) from the item displayed on the Platforms. This does not affect your right to cancel or return Runway Pre-Order Products

Items received into stock may be pre-allocated to satisfy Advance Payment orders and customers making Advance Payments will receive items in priority to customers on the Waiting List or customers ordering through the Site for immediate delivery. Please be aware that we may be unable to deliver selected Advance Payment merchandise due to production problems or quality check issues identified when we receive an order into stock. In these circumstances we will notify you by email and refund the Advance Payment to your credit/debit card within thirty days of being advised that merchandise has become unavailable.

If you have registered your email address for notification of the arrival of a specific product featured on our Site, we will attempt to notify you by email within 72 hours of the product becoming available on the Site. Please be aware that on occasion certain products that are in particularly high demand will sell out during this period.

Content included on the Site may be accessed by you for your own internal non commercial use only. You may not copy, perform, publish, modify, transfer, create derivative works from, commercially exploit or otherwise use in whole or part any content, software products or services obtained from this site.

You may not delete or alter, in part or in whole, any copyright, trademark intellectual property or other legal notices from any part of this Site.

All copyright and intellectual property rights in any content of the Site (including but not limited to’ text, graphics, software, photographs and other images, videos, sound, trade marks, logos, data compilations, icons, audio clips, sounds, music and software and code) are owned by Dina Melwani. Except as expressly set out here, nothing in these terms and conditions gives you any rights in respect of any intellectual property owned by us or our licensors and you acknowledge that you do not acquire any ownership rights by downloading content from the Site. In the event you print off, copy or store pages from the Site (only as permitted by these terms and conditions), you must ensure that any copyright, trade mark or other intellectual property right notices contained in the original content are reproduced.

Any reproduction or redistribution of the above listed Content is prohibited and may result in civil and criminal penalties. Without limiting the foregoing, copying and use of the above listed materials to any other server, location or support for publication, reproduction or distribution is expressly prohibited. However, you are permitted to make one copy for the purposes of viewing Content for your own personal use.

In addition to the Intellectual Property rights mentioned above, “Content” is defined as any graphics, photographs, including all image rights, sounds, music, video, audio or text on this Website. We have made every effort to ensure that the information on the Website accurate and complete but we cannot promise that Content is error-free.

We cannot and do not guarantee that any content of the Site will be free from viruses and/or other code that may have contaminating or destructive elements. It is your responsibility to implement appropriate IT security safeguards (including anti-virus and other security checks) to satisfy your particular requirements as to the safety and reliability of content.

In no event shall we be liable to you for any business losses and any liability we do have for losses you suffer arising from any Contract shall not exceed the purchase price of the relevant Product(s) and is strictly limited to losses that were reasonably foreseeable. Losses are foreseeable where they could be contemplated by you and us at the time your order is accepted by us.

We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under any Contract that is caused by events outside our reasonable control.

Nothing in this agreement is intended to affect your rights under the law.

These Terms and any document expressly referred to in them constitute the whole agreement between us and supersede any previous arrangement, understanding or agreement between us, relating to the subject matter of any contract.

We each acknowledge that, in agreeing to these Terms, (and the documents referred to in it), neither of us relies on any statement, representation, assurance or warranty (“REPRESENTATIONS”) of any person (whether a party to that contract or not) other than as expressly set out in these Terms.

Each of us agrees that the only rights and remedies available to us arising out of or in connection with a Representation shall be for breach of contract as provided in these Terms.

You acknowledge and agree that no joint venture, partnership, employment, or agency relationship exists between you and Dina Melwani as a result of the Terms of Sale or your use of this Site. You agree that you may not and will not hold yourself out as a representative, agent, or employee of Dina Melwani, and we shall not be liable for any representation, act, or omission on your part.

If any provision of these Website Terms is held to be illegal or unenforceable, the remaining Website Terms (or parts thereof) will not be affected and will remain in full force and effect.

These Website Terms are governed by the federal laws of the United Arab Emirates and the laws of the Emirate of Dubai and all disputes arising here under are subject to the exclusive jurisdiction of the courts of Dubai, United Arab Emirates.

If you have a complaint about us please email giving full details including date of purchase and order reference number where applicable and your full name and address and contact details.

Privacy Policy

Here at Dina Melwani (“We”), the protection of our customer’s data and privacy is central to our customer experience; This represents a fundamental and integral pillar of the luxury retail experience and to have a trusting and intimate relationship with each of our clients – online and off-line.

Our company is committed to protect and respect our customer’s privacy and ensure that our customer’s personal information entrusted to us, will not be distributed to third parties. We will outline below for our clients what data we collect; how we collect data; how that data is used; and the ways our client can manage the way personal data is collected and used.

This policy will outline the steps taken to ensure that we are respecting the above. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By visiting (the “Website”) or by visiting our boutique, or by contacting our Customer Services Team, you acknowledge full and unreserved acceptance of the terms and conditions provided in this Policy as published at the time the User may access the Website. Therefore, you acknowledge that you have read this Privacy Policy and that you are accepting and consenting to the practices described in this policy as well as consenting to our use of cookies in accordance with the terms of this policy.

You must be at least 18 years old to use the Site and Applications. If you are under 18 or a minor in your country or state of residence, please ask your parent or legal guardian to provide their information for you.

We reserve the right to change this privacy policy from time to time by changing it on the Site.

  • All credit/debit cards’ details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties
  • will not pass any debit/credit card details to third parties
  • takes appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However, ( cannot guarantee the security of any information that is disclosed online
  • The is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. You should contact these entities directly if you have any questions about their use of the information that they collect.
  • The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, the Customers’ are encouraged to frequently visit these sections to be updated about the changes on the website. Modifications will be effective on the day they are posted”.

Our Privacy Policy was last updated in December 2020.

If our customers are located in the EU, we would like to inform them that Daryana Fashion and some of the third parties listed in the paragraph ‘Who will process your data?’ may be established in countries outside the European Union. If our customers are located in the EU, their personal data will only be transferred outside the EU (a) to countries that offer an adequate level of data protection, as established by specific decisions of the European Commission , or (b) pursuant to specific agreements containing safeguard clauses and appropriate guarantees for the protection of your personal data, known as “standard contractual clauses”, approved by the European Commission, or (c) if the data transfer is necessary for the finalization and execution of a contract between our customers and Daryana Fashion Design (for the purchase of goods offered on our Website, for registration on the Website or use of services on the Website) or for the management of your requests.

We would like to inform our customers that we will not collect, store or use our customer’s data where there is not a legitimate reason for doing so.

We have listed them bellow as following:

1) Necessary for the performance of a contract

Dina Melwani or one of our third party partners will collect and use different information about our customers to ensure that we can continue to provide you with the luxury retail experience and fulfil the services agreed to complete our obligations to our customers and any obligations to any regulatory bodies.

Most of the data we collect from our customers is necessary to allow us to fulfil our contract with you or to enter into a contract with you, for example, when you make a purchase we need you to provide us with your billing, shipping and contact details when you make a purchase on which allows us to process your payment, send you an order confirmation and then dispatch your purchased item(s).

Legitimate Interest The processing of your personal data by Dina Melwani or a third party may be undertaken if we have a legitimate interest to do so. In our case this includes:

Data is used if we have a legitimate interest to use your data, provided that proper care is taken in relation to your rights and interests For the purposes of providing our customers with information about our services and other relevant marketing material as well as to monitor usage in order to improve those services from time to time. We use data to ensure that the content of our website is presented to you and your device as effectively as possible To ensure that our marketing communications are relevant to your interests If this is our reason for using your data, we must make sure that our interests do not override yours and that you are entitled to object to this use of your data Ensuring that any data is stored and transferred securely and in a way that protects against the unlawful use, destruction or loss of your personal data. Sharing your personal information as part of a business sale, re-organisation or similar transaction. Where we have a legal basis to use your information without consent (as we’ve described above), this Privacy Policy fulfils our duty to process personal data fairly and lawfully and in a manner that you would expect given the nature of our relationship with you, by giving you appropriate notice and explanation of the way in which your personal data will be used.

Information delivered to us with your consent. Where we process your personal data by relying on your consent to do so, we shall ensure that such consent is:

freely given by you i.e. when you submit a ‘Contact Us’ form on our website. specific with regards to what processing we wish to undertake so that you are fully informed; unambiguous and given by a clear affirmative action. We may also obtain personal information where you “like” us, create posts or otherwise interact with our pages on social media platforms and may in response, use this information to communicate with you or provide relevant content via those social media platforms about our products, events and promotions where permitted to do so in accordance with applicable laws.

Please refer to the privacy policies of the social media platforms for information about how they collect and use your personal information.

Information provided by you:

This is the information that you give to us, examples include:

Filling in any forms on the website i.e. enquiry forms, call back requests, request an appointment; contact us Communicating with us via phone, e-mail, entering one of our boutiques or any other direct customer touch point links My account registrations Marketing subscriptions Checkout information (giving us your shipping and billing details) Information you provide to our Customer Relation Managers when visiting our retail destinations.

This information may include your name, address, e-mail address and phone number as well your financial and payment card information, personal description and photographs.

Details outlined in any online form submission i.e. enquiry forms, call back requests, request an appointment; contact us Information from surveys that we may, from time to time, run on the site or in our boutiques for research purposes [should you choose to respond to / participate] When you make a purchase online or in our retail boutiques, we will collect necessary information about you to ensure we can fulfil your order or chosen service for example your billing and shipping address When visiting our retail boutiques CCTV is in operation and this information is recorded and stored for a given amount of time.

The legal basis for this processing is our legitimate interests, namely monitoring and improving our Website; enabling you to communicate with us; allow us to send you reports and other material by request; and process any agreements between you [the client] and Dina Melwani i.e. any orders you have placed on the website, or call you back regarding an appointment request submission.

You are under no obligation to provide any such information. However, if you should choose to withhold requested information, we may not be able to provide you with certain services.

We do not knowingly collect personal information from children under the age of 18 or equivalent minimum age depending on jurisdiction.

You must be at least 18 years old to use our Site and Applications. If you are under 18 or a minor in your country or state of residence, your parent or legal guardian must provide their information and agree to this Privacy Policy on your behalf and you may only access and use our Site and Applications with permission from your parent or legal guardian.

If we become aware that we have inadvertently received personal information from a child under the age of 18 or equivalent minimum age depending on jurisdiction, we will delete such information from our records.

Dina Melwani will not retain your personal data for longer than necessary to fulfil the purpose for which you provided that personal data. Although it is not possible for us to always specify in advance how long this may be for.

We may have to continue to store and process your data and contact you directly relating to the completion of that service if it is necessary for our compliance with certain legal obligations.

The retention period varies depending on the purpose and the jurisdiction of the business entity in which a contract is formed. For example, the data collected during your purchase of goods on is retained in accordance with local tax laws, whilst the data retained to allow us to continue our marketing communications are retained until you unsubscribe.

Please note that you can withdraw your consent at any time, when you give us your consent to send you marketing communications.

When we use personal data for market research and satisfaction surveys, we will keep the data until you ask us to stop.

When you contact our Client Care team, we will keep any additional personal data you provide that is specific to your inquiry for as long as you remain an active customer of

When you visit our retail locations, we reserve the right to use CCTV for your safety and for the prevention and detection of crime. Our CCTV service is handled by a third party partner. CCTV recordings are held up to 2 months.

We place great importance on the security of all personally identifiable information associated with all Dina Melwani clients. All information you provide to us is stored on secure servers and we use strict procedures and security features to try and prevent unauthorised access.

Payments made on the Site are made through our payment gateway providers and PayPal. You will be providing credit or debit card information directly to such payment provider which operates a secure server to process payment details, encrypting your credit/debit card information and authorising the payment. Information which you supply to such payment providers is not within our control and will be subject to their own privacy policy and terms and conditions.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

By submitting information via the Site, you agree to this storing, processing and/or transfer.

Whilst Dina Melwani will do the best to protect your personal data, it is unfortunate that the transmission of information via the internet is not completely secure. It is for this reason that we can not guarantee the security of your data transmitted to our website or via e-mail (we strongly advise you not to send any payment details via e-mail); any transmission is at your own risk.

Please be advised to close your browser when you have finished your user session to help ensure others do not access your personal information if you use a shared computer or a computer in a public place.